Modernize the visual identity of the Writer’s Digest conference series to increase appeal among younger demographics while preserving the established authority and heritage of the core brand.
EXECUTION
Developed three distinct design concepts that evolved from the existing brand framework, systematically increasing in stylistic departure to offer a range of modern interpretations. Balanced contemporary aesthetic trends with the professional feel of Writer’s Digest to ensure continuity across all conference collateral.
OUTCOME
Delivered a cohesive suite of forward-thinking visual assets that successfully repositioned the conference brand as a vibrant, accessible hub for a new generation of writers.